FOR IMMEDIATE RELEASE

SECOND SEASON OF POPULAR 'AMERICAN DRAGSTER' BEHIND-THE-SCENES SHOW TO BEGIN
AIRING ON ESPN2 FEB. 11

SANTA MARIA, Calif. (Feb. 7, 2007) - The popular NHRA professional
drag-racing behind-the-scenes show, "American Dragster," will begin airing
10 episodes of its second season on ESPN2 starting with Episode 1 on Feb.
11, at 11:30 a.m. ET. Episode 2 will air on Feb. 25, at 11:30 a.m.
Subsequent Episodes 3 through 7 will air on March 3, March 18, April 1,
April 29 and June 2. Air dates for the final three are to be determined. The
entire schedule is listed below.

The show, which featured Brut Revolution Dodge Funny Car driver Ron Capps
and U.S. Army Top Fuel pilot Tony Schumacher in its first season, adds
Jagermeister Pro Stock Driver Max Naylor and Pro Stock Driver Erica Enders
to its lineup for the second season.

The first episode covers the prestigious 2006 U.S. Nationals in
Indianapolis. The second episode features the October event at The Strip at
Las Vegas Motor Speedway, and the third chronicles the exciting
season-ending NHRA finals at the Auto Club Raceway at Pomona. The fourth
through tenth episodes will be shot at the first seven events of the 2007
NHRA POWERade Drag Racing Series.

"We are also adding some new segments to the show as the season progresses,"
said Ryan Johnson, director/executive producer. "For example, UTI (Universal
Technical Institute) is sponsoring a technical discussion of some of the
components that make up the race car and will compare them to their everyday
vehicle counterparts."

In Episode 1 of the second-season premiere, you will catch up with Ron Capps
and Tony Schumacher as they fight their way through the U.S. Nationals in a
whole new race for the championship. Also, you will meet Erica Enders and
Max Naylor as they try to balance the challenges of being professional
race-car drivers on and off the track. And as Brut unveils its new Brut
Revolution Funny Car, viewers will discover the importance of sponsorship in
this expensive sport.

Episode 2 follows Capps, Naylor and Enders as they deal with technical
issues at The Strip at Las Vegas Motor Speedway. From the clutch to the
tires to the seat belts, no one is safe from mechanical problems that arise
on the track. Crews and drivers race to discover what glitch is keeping them
from qualifying.

"We've received an enormous amount of support from drag-racing fans and it
makes the hard work of creating a TV series really worth it," added Johnson.
"We strive to remain true to the sport of NHRA drag racing. There's no
script. The drivers, their crew, friends and families tell the stories.
We're just giving them a new voice."

Tony Schumacher, the four-time NHRA Top Fuel champion, is a fan of the show.
"Having been involved with American Dragster in its infancy, I can tell you
that the show truly offers a rare inside look at the sport," he said.
"Viewers can really get a feel for the personalities involved with the teams
that are being featured. They can relate to the emotions the drivers and
crew guys experience throughout the season, be they highs or lows."

Added Ron Capps, "The first season kind of went under the radar, but with
John Force's show on A&E and the DVD of the first season of American
Dragster available now, people are realizing that American Dragster is an
awesome show. The feedback is that people love it because there's so much
non-stop footage taken on the track and in the pits, so it's very authentic
and realistic. People often wonder what goes on behind the ropes in the pit
area, and there's nothing else that's been documented like American Dragster
where you see exactly what goes on in our pit areas and even in the crew
chief's lounges. We let the cameras roam around, so you get to see some
incredible footage."

"Nothing captures the behind-the-scenes activities of the Jagermeister
Racing Team like American Dragster and the additional exposure to our
sponsors is unrivaled," said Naylor.

Enders is also enjoying the experience. "It has been really exciting working
with American Dragster," she said. "It has been interesting to have someone
follow me around and document on camera all of the things that happen during
a race. I think it gives the viewer a unique opportunity to have an inside
look at what it is like being on tour that they would otherwise never know.
The viewer can experience the stresses that are involved, how busy we
actually are and the million directions we are constantly being pulled in.
They can see what it is like to find sponsors, interact with fans and set up
hospitality for existing sponsors. I am very happy to be a part of American
Dragster and look forward to working with the AD guys this season and
beyond."

Viewers who missed the first season of "American Dragster" can get caught up
on the show by purchasing the First Season DVD from www.americandragster.tv
<http://www.americandragster.tv>

SCHEDULE, ALL EASTERN TIME:
Episode 1:
Feb. 11, 11:30 a.m., re-air Feb. 15, 6;30 p.m.

Episode 2:
Feb. 25, 11:30 a.m., re-air Feb. 28, 5 p.m.

Episode 3:
March 3, 12:00 p.m., re-air March 7, 5 p.m.

Episode 4:
March 18, 11:30 a.m.; re-air March 21, 5 p.m.

Episode 5:
April 1, 11:30 a.m., re-air April 11, 6 p.m.

Episode 6:
April 29, 11:30 a.m., re-air July 9, 5 p.m.

Episodes 7-10:
TO BE DETERMINED

Contact:
Ryan C. Johnson
Director/Executive Producer
American Dragster on ESPN2
www.americandragster.tv

New Rule Productions
540 Stansbury Drive
Santa Maria, CA 93455

(805) 938-1106
(805) 938-1206 fax
(805) 448-4466 cell

ryan@americandragster.tv
ryan@newrule.com
on AIM: newrulelambo
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